From the book’s cover:
“The strength of theoretical writing is the continuous challenge offered to the reader to confirm, revise, or reject one’s opinions, on any given subject. This book offers a banquet of succulent opinions on graphic design that should be able to stimulate the taste of a wide audience interested in today’s typographical menu. Taste it.”
— Massimo Vignelli
“Reading separates graphic design from other visual arts — a concept easily forgotten as we design web sites, music videos, and other forms of motion graphics. Sound may be sexier than type, but this rich and fundamental text will inspire both students and practitioners of graphic design and typography to feel otherwise. Graphic Design & Reading will be assigned reading for my graduate students this fall.”
— Laurie Haycock Makela, chair, 2D Department, Cranbrook Academy of Art
“A much-needed text on a much-neglected subject in design, this sometimes intimate, sometimes scholarly anthology explores how we read, why we read, and what effects design can have on the meaning of text.”
— Nancy E. Bernard, managing editor, Critique magazine