The image of the Rosemary typeface shows a poster with 27 characters (including a capital J with a descender), a close-up of the pantographic mill cutting several characters, and a close-up of hands cutting a detail in a capital G using a chisel. The detail of the poster is red type that says

"Introducing Rosemary, a wood letterpress typeface. It was not named after Rosemary Swanson, the wife of the typeface's designer, Gunnar Swanson. It's named after Rosemary Woods, Richard Nixon's secretary. Like a lot of classic wood type fonts, it's all caps. The lowercase is in the 18 minutes of silence."

"It attempts the right touch of awkwardness to salute the unpretty dignity of 'real' wood type and the sturdiness that's the whole point of the enterprise without the artificial noise of so much early '90s 'grunge' type."

"Rosemary (the typeface, not the woman) is the love child of Trade Gothic and Clarendon and has been made into wood type by Craig Malmrose."